Alexandra Mack leads innovative problem solving and strategy development based on a deep understanding of the surrounding culture and activities. She has brought this combination of customer-centered design, innovation, market research, opportunity identification, business planning, and cultural change to projects across verticals, including government, health care, retail, software, and financial services. Alexandra is the author of the book Talking to Stakeholders. In her role as Director of Research at Ad Hoc, LLC she was responsible for defining approaches and articulating a forward-thinking vision for user research and related design and experience work. Prior to this role, she was a Senior Fellow in Pitney Bowes’s Strategic Technology and Innovation Center, and also spent several years consulting in marketing, design, and strategic research.

Alex received her PhD in Anthropology from Arizona State University. She also holds an MA in from the University of York and an AB in Anthropology from Harvard University.