The IDEA model—Innovation-Driven Enterprise for the Arts—is not just a theory; it is a reimagined system built on the belief that creative IP can scale with the velocity of startups when powered by artist-centered innovation and cooperative ecosystems. Featuring trailblazers from CalArts, Broadway, Upstart Co-Lab, and Red Helicopter, this panel assembles the architects who are actively reshaping cultural production into a sustainable, investable engine of economic and societal growth. These leaders aren't preserving the old ways—they are forging new markets, new structures, and a new future where artists own and drive the full commercial lifecycle of their work. Rooted in collaboration, empowerment, and strategic investment, this movement shows that the creative economy isn’t waiting to be recognized—it is already here, and it is building a future where creators lead the charge. 

Overflow Jones 2220.