Zorana Ivcevic Pringle, Ph.D., is a Senior Research Scientist at the Yale Center for Emotional Intelligence and author of The Creativity Choice. She is a leading scholar on the psychology of innovation, examining how emotional dynamics, leadership practices, and organizational culture shape whether bold ideas are realized—or abandoned.
Her research offers a science-based explanation for why promising ideas stall and what enables creativity to become durable impact. Her writing has appeared in Harvard Business Review, The New York Times, Forbes, Fast Company, and Vox. She collaborates with organizations including Pinterest, LEGO, Ogilvy, and Meta to build cultures where innovation is sustained—not accidental.